In Lawyerpreneur Episode 41, Lisa Lang and I discuss why it’s important for in-house lawyers to continue to develop their personal brand. Lisa talks about the value to in-house counsel to see the marketing and branding that outside counsel and vendors are doing. We talk about how the business relationships that are formed through marketing, personal branding, and business communities can evolve into personal relationships.

We discuss the opportunities that branding and marketing give you to practice your expertise in public. And finally, Lisa Lang talks about being fulfilled in your career, even when it takes turns others think or inexplicable.

Throughout this interview, the name Alex Su kept cropping up, not only as an extraordinary example of personal branding, but also for the direct influence on and relationship with Lisa over the past year as she has developed her personal brand on LinkedIn and elsewhere. If you haven’t yet listened to the Lawyerpreneur episode with Alex, go check it out: here.

Personal Branding for Professional Development with Lisa Lang

You can listen here or on your favorite podcast apps: Apple Podcasts, Google Podcasts, Spotify, Amazon Music, Audible, Stitcher, iHeart Radio, TuneIn, YouTube, and RSS.

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Today’s show is sponsored by ALPS, the nation’s largest direct writer of lawyers’ malpractice insurance. Right now you can get 25% off one CLE seminar from ALPS. Go to alpsinsurance.com/cle and use promo code LAWYERPRENEUR upon check-out.