Embracing Audio Formats for Marketing and Branding with Michael Young

For going on two years, Michael Young has been my go-to example of the benefits of using unconventional marketing methods to establish your brand and build trust equity with others in your profession. Because of that, his appearance on Lawyerpreneur is long overdue. Michael Young is a regular contributor on LinkedIn discussing insurance coverage and bad faith topics.

Since December 2019, he’s hosted Michael’s Insurance Podcast, talking about topics like business interruption coverage, well before a pandemic caused thousands of people to be suddenly interested in it. And more recently, he has been an early adopter and avid use of the audio-based social media, Clubhouse.