In Episode 56 of Lawyerpreneur, M.C. Sungaila and I interview Todd Smith and Jody Sanders of the Texas Appellate Law Podcast. We talk about the launch of their podcast, the Connector (to borrow Malcolm Gladwell’s term) who brought them together, and the perseverance required to record and publish more than 100 episodes over the last two years.
As much as I enjoy the What (What are you doing?) and How (How did it start and how it is going now?) of these interviews, the Why is far more meaningful to me. Todd Smith and Jody Sanders discuss why they started the podcast and why it has been an integral part of the law practices — spoiler alert: a lot of that has to do with networking, marketing, and branding.
We also talk about something that has become a staple of Lawyerpreneur — niche markets. Smith and Sanders have taken the niche topic of Texas appellate law and developed ways of reaching an audience that far exceeds the scope that the title of the title might suggest.
Expand Your Network and Your Reach with Todd Smith and Jody Sanders
Today’s show is sponsored by ALPS, the nation’s largest direct writer of lawyers’ malpractice insurance.