Several weeks ago, I was listening to an episode of Freakonomics Radio about specialization, and particularly about the long snappers in professional and collegiate football. Pennsylvania lawyer and NFL agent for long snappers Kevin Gold was interviewed as a part of that episode, and I knew that I had to have him as a guest on Lawyerpreneur.
On Episode 57 of Lawyerpreneur, Kevin Gold and I continue the recent trend on this show of discussing niche markets by talking about how he became an NFL agent for long snappers and how he has developed that alongside his law practice. We discuss the ways in which being an effective agent and business manager for his NFL clients arise from the same marketing, branding, and business practices that have enabled him to have a successful law practice.
You can find out more about Kevin Gold and longsnapping at longsnap.com.
For more episodes about embedding yourself in a community and developing a niche law practice, listen to my interviews with Melissa Hall and Tripp Watson.
Parallels between Being an NFL Agent and Practicing Law with Kevin Gold
You can listen here or on your favorite podcast apps: Apple Podcasts, Google Podcasts, Spotify, Amazon Music, Audible, Stitcher, iHeart Radio, TuneIn, YouTube, and RSS.
Today’s show is sponsored by ALPS, the nation’s largest direct writer of lawyers’ malpractice insurance.