Archive

Myth: Marketing Is for Extroverts In times gone by, marketing was done by wining and dining clients and potential clients. Wining and dining is the preference of extroverts. Those personalities who thrive on engagement with others. It was the way of the world. And there is still a place for that, but there are also […]

When I was a baby lawyer being introduced to a client by one of the partners, he described me as “our smartest associate.” I thought my heart would explode with pride. After my initial internal dialogue of “Wow! That’s awesome,” my next thought was, “I’m not sure that’s true.” But even if it were true, […]

Myth: Effective Marketing Lets Potential Clients Know How Great You Are Your potential clients don’t need to know how great your are. They couldn’t care less about where you went to law school or how high falutin’ you are. Among other things, this emphasis on the wrong things is what lawyers get so wrong with […]

When I started this blog in June of 2016, I did so without too much trepidation. I was essentially briefing cases and writing about my practice in ways that I was pretty comfortable with. But then I wanted to branch out. Slowly, I started to have ideas about other things I would like to write […]

We live in what has been called the “gig economy.” It seems like everyone has a side hustle where they’re earning extra income – Uber drivers, dog walkers, ghost writers, podcasters, renting out their primary residence. You name it and there’s likely a niche market. But should lawyers be looking to take advantage of this […]

In Man’s Search for Meaning, Viktor E. Frankl writes, “One should not search for an abstract meaning of life. Everyone has his own specific vocation or mission in life to carry out a concrete assignment which demands fulfillment.” We are daily bombarded with so much attention and focus on being happy, but I firmly believe this is a misguided […]

Where Law Firm Websites Go Wrong If you go to most law firm websites, they spend the majority of space telling you how great the firm is, how accomplished their lawyers are, and how extraordinary their results have been. There is a common misconception that by telling our clients and prospective clients how truly awesome […]

I have hobbies and interests that take away from time I could otherwise be working and billing clients. This blog is an example, as is my forthcoming book Building a Better Law Practice. It took me years to come to terms with it being okay to take time for myself. But now I understand that having […]

It isn’t often that a novel is capable of hurtling you decades into your own past and rekindling thoughts of people and feelings long since buried in the hubris of life. For me The Barrowfields was such a book. We meet book’s protagonist Henry as an adolescent North Carolina boy and journey with him into […]

Last week I interviewed Stacy Moon about what law firms are looking for from associates who they expect to transition from associate to partner. Today, we take a look at the other side of that coin – What are associates looking for from their law firms? Associates at law firms often have the difficult job […]