Staying Top-of-Mind with Clients during a Pandemic
There is not marketing as usual right now. There are no conferences, no cocktail hours, no lunch-and-learns. And I’m not telling you anything you don’t already know. So what kind of marketing can we do to stay top-of-mind with clients (and hopeful/potential clients) during a pandemic? I have a couple of ideas. Staying Top-of-Mind with Clients Starts with Sharing Information You may think that all the panel counsel who work with your corporate and insurance clients have inundated them with webinars and memos about how COVID-19 is affecting or may affect their businesses. About the insurance coverage questions, claims issues,...
